SERVICES
ON LINE MARKETING
| Edition | 1 |
| Publication Year | March, 2012 |
| Country | Greece |
| Price | 590.00€ |
The examined sector consists of a large number of companies. These are advertising companies, information technology and web development companies (maintenance, hosting etc.), or new media agencies. Furthermore, the number of small / personal businesses and ”free lancers” is significant.
The domestic market of on line marketing services (sales in value) presented significant growth rates during 2010-2011, which is estimated to have continued in 2012. In 2011, the market value registered a rise of 21.7% compared to 2010. As regards the breakdown of on line marketing services per category, it is pointed out that in 2011, 35% of the overall on line advertising expenditure regarded display advertising services followed by paid search marketing services (29%).