OTHER SECTORS
COSMETICS
Edition | 22 |
Publication Year | 2020 |
Country | Greece |
Price | 590.00€ |
The domestic production of cosmetics (in value) registered a rise (4.2%) in 2019. Skin care products had the lion’s share (44%).
The domestic market of cosmetics (wholesale prices) was in decline over the period 2010-2013, with an average annual decrease rate of -7.7%, due to low consumer demand. However, it has been recovering from 2014 onwards and in 2019 it registered a rise of 2.5% compared to the previous year. Skin care products constitute the major cosmetics category over time. In 2019 it is estimated that they accounted for about 53% of total sales, followed by hair care products with a share of 24%. There has been a steady rise in the facial make up products category in recent years, mainly imported ones.
The mass distribution channel is estimated to have accounted for 46% of the total market of cosmetics in 2019 followed by pharmacies (24%).
The selective distribution channel has registered a significant fall in recent years. However, since 2016 it has started recovering, mainly due to significant discounts on behalf of companies, registering an annual rise of 1.8%.