Across the country, over 2,000 car rental companies are estimated to operate, the majority of which are small units operating only on a seasonal basis.
The businesses in the car rental sector can be divided as following: a) large-sized companies having an extended agency-network, some of which represent international brands b) middle-sized companies that operate mostly within a local range and c) small-sized companies that operate on a seasonal basis within a local range.
Based on the services they offer, companies are distinguished in those providing: a) short-term – tourist rentals (renting), b) operating leasing (fleet management), c) both of the above.
The overall fleet of hired cars was estimated at 189,000 vehicles in 2019. Approximately 54.5% relates to operating leasing.
The total size of the domestic market of car rentals, increased by 6.4% in 2019 compared to 2018. 46% relates to short-term rentals while operating leasing accounted for 54%.
Short-term rentals increased by 5.2% in 2019 in value while operating leasing registered a rise of 7.5%.