ΠΟΤΑ - ΚΑΠΝΟΣ

BOTTLED WATER

Edition 16
Publication Year June, 2015
Country Greece
Price 590.00€

BOTTLED WATER

The sector of bottled water includes a good number of small and medium sized companies and few large businesses, being either engaged exclusively in bottle water, or operating in the wider food and drinks sector. Some businesses also bottle water on behalf of third parties (private label products). Very few companies operate in the market of imports of bottled water and these belong to the general sector of drinks and foodstuff.
The domestic consumption of bottled water has been in decline since 2010. Particularly in 2014 the downward trend was slowed down, as the total sales decreased by 2.8% (against a fall of 8% registered in 2013). A slight decrease is also expected for 2015.The demand is mostly covered by local products. Imports of bottled water are on a very low scale. Exports account only for a small part of the overall domestic production (4%-4.5% over the last years).
Natural mineral water has the lion’s share in the overall production of bottled water (71% in 2014) followed by plane bottled water and sparkling water, with shares of 24% and 5% respectively. However, over the last years there has been a rise in the sales of private label bottled water at the expense of branded products. Regarding the distribution channels, it is estimated that 65%-70% of consumption is realized by the HO.RE.CA. channel.
Summary
1. Introduction – Sector Information
1.1 Methodology of Sector Studies
1.2 Introduction
1.3 Major Bottled Water Categories
1.4 Key Characteristics of the Sector
1.5 Thermo-mineral Springs in Greece
1.6 Institutional Framework
1.7 Overview of Economic Developments
Appendix to Chapter 1
2. The Demand for Bottled Water
2.1 Factors that Shape the Demand
2.2 Average Monthly Household Purchases
Appendix to Chapter 2
3. The Supply of the Bottled Water Sector
3.1 Structure and Breakdown of the Sector
3.2 Advertising Expenditure of Bottled Water
3.3 Distribution Networks – Product Packaging
3.4 Private Label Products
3.5 Presentation of Water Bottling Companies
3.6 Sales of Water Bottling Companies
3.7 Financial Analysis of Water Bottling Companies
Profitability
Performance
Liquidity
Financial Structure
Activity
Consolidated Balance Sheet
3.8 Comparison of the Companies’ Financial Ratios with the sector – Benchmarking
3.9 Ranking of Sector Companies based on Profitability
3.10 Presentation of Bottled Water Importers
3.11 Sales of Bottled Water Importers
3.12 The Sector's Creditworthiness Over Time
3.12.1 Creditworthiness of Assessed Businesses
3.12.2 Creditworthiness of the Drinks Industry and Trade
3.13 The Sector's Trading Conduct Over Time
3.13.1 Trading Conduct of Assessed Businesses
3.13.2 Trading Conduct in the Drinks Industry and Trade
Appendix to Chapter 3
4. The Market for Bottled Water
4.1 Size of the Domestic Production of Bottled Water
4.2 External Trade of Bottled Water
4.3 Domestic Market Size of Bottled Water
4.4 Market Shares
Appendix to Chapter 4
5. The International Bottled Water Market
Appendix to Chapter 5
6. Business News - Conclusions –- Prospects
6.1 Latest Business News in the Sector of Bottled Water
6.2 Conclusions
General
Threat of New Entrants
Threat of Substitute Products
Bargaining Power of Suppliers
Bargaining Power of Customers
Competitive Rivalry within the Industry
SWOT Analysis
Prospects
Appendix I: Institutional Framework
Appendix II: Balance Sheets of Sector Companies
Appendix III: List of Sector Studies carried out by the Department of Economic Research, ICAP Group SA
•Benchmarking of Water Bottling Companies
TABLES
App1.1 Classification of Greek water sources by chemical profile
Table 2.1 Arrivals of foreign visitors to Greece (2008-2014)
App2.1 Arrivals of non-residents from abroad by country of origin (2011-2013)
App2.2 Arrivals of non-residents from abroad by geographical region of origin (2011-2013)
App2.3 Average monthly household purchases of food products, per area category (2012-2013)
App2.4 Average monthly household purchases of food products, per household size (2013)
App2.5 Average monthly household purchases of food products, by classes of total monthly value of purchases (2013)
Table 3.1 Purchase intention of private label products per category (2012-2013)
Table 3.2 Brief presentation of water bottling companies
Table 3.3 Sales of water bottling companies (2009-2014)
Table 3.4 Profitability ratios of water bottling companies (2009 – 2013)
Table 3.5 Performance ratios of water bottling companies (2009 – 2013)
Table 3.6 Liquidity ratios of water bottling companies (2009 – 2013)
Table 3.7 Financial structure ratios of water bottling companies (2009 – 2013)
Table 3.8 Activity ratios of water bottling companies (2009 – 2013)
Table 3.9 Consolidated balance sheet of water bottling companies (2012-2013)
Table 3.10 Consolidated balance sheet of profitable water bottling companies (2012-2013)
Table 3.11 Consolidated balance sheet of loss-making water bottling companies (2012-2013)
Table 3.12 Financial ratios of the company COCA - COLA HBC GREECE S.A.I.C. and comparison with the sector (2012-2013)
Table 3.13 Financial ratios of the company NESTLE WATERS DIRECT S.A. and comparison with the sector (2011-2013)
Table 3.14 Financial ratios of the company DEVELOPMENT CO. OF GERGERI S.A. and comparison with the sector (2011-2013)
Table 3.15 Financial ratios of the company VAP P. KOUYOS S.A. and comparison with the sector (2011-2013)
Table 3.16 Financial ratios of the company VOTOMOS S.A. and comparison with the sector (2011-2013)
Table 3.17 Financial ratios of the company ET.AN.AP. S.A. and comparison with the sector (2011-2013)
Table 3.18 Financial ratios of the company EPIROTIC BOTTLING INDUSTRY S.A. and comparison with the sector (2011-2013)
Table 3.19 Financial ratios of the company MENTEKIDIS, S., S.A.and comparison with the sector (2011-2013)
Table 3.20 Financial ratios of the company NATURA BOTTLING CO. «NATURA M» S.A. and comparison with the sector (2011-2013)
Table 3.21 Financial ratios of the company NERA KRITIS S.A. and comparison with the sector (2011-2013)
Table 3.22 Financial ratios of the company SOUROTI S.A. and comparison with the sector (2011-2013)
Table 3.23 Financial ratios of the company CHITOS S.A. and comparison with the sector (2011-2013)
Table 3.24 Number of water bottling companies that show improvement of profitability and return on equity ratios (2013/2012)
Table 3.25 Ranking of water bottling companies based on gross profits (2012-2013)
Table 3.26 Ranking of water bottling companies based on profit before income tax (2012-2013)
Table 3.27 Ranking of water bottling companies based on EBITDA profits (2012-2013)
Table 3.28 Brief presentation of bottled water importers
Table 3.29 Sales of bottled water importers (2009-2014)
Table 3.30 Creditworthiness of assessed businesses (2014-2013)
Table 3.31 Creditworthiness of the drinks industry (2014)
Table 3.32 Creditworthiness of the drinks trade (2014)
Table 3.33 Trading conduct of assessed businesses (2014-2013)
Table 3.34 Trading conduct in the drinks industry (2014-2013)
Table 3.35 Trading conduct in the drinks trade (2014-2013)
App3.1 Advertising expenditure of bottled water (2010-2014)
App3.2 Advertising expenditure of bottled water per brand (2013-2014)
App3.3 Formulae of financial ratios
Table 4.1 Domestic production of bottled water (1990-2015)
Table 4.2 Structure of the domestic production of bottled water per category (2014)
Table 4.3 Imports of bottled water (2009-2014)
Table 4.4 Exports of bottled water (2009-2014)
Table 4.5 Trade balance of bottled water (2009-2014)
Table 4.6 Apparent domestic consumption size of bottled water (1990-2015)
Table 4.7 Per capita consumption of bottled water (2001-2014)
Table 4.8 Companies’ shares in the overall production of bottled water (2014)
App4.1 Imports of bottled water by country of origin (2013-2014)
App4.2 Exports of bottled water by country of destination (2013-2014)
Table 5.1 Consumption of non-alcoholic drinks in 24 EU countries (2008-2013)
Table 5.2 The market oCompanies’ shares f bottled water in the USA (2005-2013)
Table 5.3 Per capita consumption of bottled water in the USA (2005-2013)
App5.1 Consumption of bottled water in 24 EU countries (2008-2013)