ΠΟΤΑ - ΚΑΠΝΟΣ

BEER

Edition 14
Publication Year December, 2020
Country Greece
Price 670.00€
The sector of brewery in Greece is characterized by high concentration, as the largest part of the market is dominated by a small number of large sized breweries. The manufacturing sector also includes several "microbreweries", the number of which has increased significantly in recent years. Industry is also active in importing businesses, which have relatively small quantities of beer. Many importers also operate in the sector, which however market relatively small quantities of beer.
The domestic production of beer has presented annual fluctuations. As regards recent years, in 2018 there was a significant rise compared to the previous year, while a fall in domestic production took place in 2019. A further fall is estimated for 2020.
The significant fluctuations observed in domestic production for certain years are, according to sector insiders, due to the existence of unsold quantities of beer at the end of one year (storage) which are then sold at the beginning of the next (resulting in reduced production in that year)..
Over the period 2016-2019 domestic beer consumption reported annual fluctuations. Particularly, in 2019 there was a significant decrease which is explained by the decline in domestic production combined with the increase in exports (+14.9%).